Customer Profile Data

Get to know your target market

National census data and demographics are continuously changing, and in order to perform accurate analysis, organizations require up-to-date information to learn how to target specific markets. Location Warehouse compiles a variety of customer profile and census data including:

  • education
  • employment
  • ethnicity
  • households
  • immigration
  • income
  • labour force
  • language
  • minority
  • mother tongue
  • occupation
  • population
  • religion

Some examples of general demographic information:

  • average number of household occupants
  • population growth from previous survey
  • marital status
  • average age
  • dwelling types
  • dwelling counts
  • average number of children per household
  • languages spoken (by mother tongue)

Understand shopper behavior

Location Warehouse customer data can also help you find your target audience based on consumer-habit datasets, including spending trends and usage statistics such as:

  • internet service
  • television and cable services
  • clothing stores
  • financial services
  • restaurants
  • travel
  • media

This consumer information can be used strategically to greatly improve the efficiency of marketing programs. By targeting only the customers or potential customers that meet your target market criteria, you eliminate redundancy and lower costs.